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5 thoughts on “Message Board”

  1. Nice…I agree with everything you have said (how often do you read that in the comments section).
    But what about mobile? I find that I have to edit copy for print, web, tablet and now mobile.
    Some tips on writing concise copy for an ambulatory audience would be appreciated.

    1. That’s a good point, Shaun.
      A full-size website appears to be ok for full-size tablets (source). For small screens like small tablets or mobiles the need to be concise and cut text is even stronger.
      Research suggest that comprehension of text is lower on mobiles than on desktops because of the lack of context (you can see less text at once on a small screen). This means you have to use even shorter sentences and simpler words to get your message across. You can find more info in Jakob Nielsen’s Alertbox.

  2. I agree with all you say Henneke.
    Who was it who said that if they had had more time they would have written a shorter letter/piece?
    It’s easy just to spill everything in your head onto the page…
    It’s much more difficult and time-consuming to write concisely and simply.
    Thanks again.

    1. That’s absolutely true – writing short and simple content takes far more time than writing long and complicated texts. I think it was Blaise Pascal who said that.
      Thank you, Martin!

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